As a packaging designer or marketer you understand the importance of catching a prospective consumer’s attention. You’ve done your research and crafted a message that best represents your brand and now, you are ready to design a labelling solution that will appeal to your target audience. Your goal is to clearly represent your brand’s value and have your product stand out on the retail shelf.
But what can you do when confronted with product packaging that is diminished in size? How can you get your brand messaging across, maintain shelf appeal, and meet regulatory requirements? The answer is simple, Multi-ply Extended Content Labels.
When packaging products are small and label space is limited, Multi-ply Extended Content Labels provide the necessary space for additional graphics and copy through the use of multiple pages. Often referred to as booklet labels or expanded text labels, they are used to increase the amount of space available for text and graphics to provide consumers with more information.
If you are limited in space and need to share additional information about your product, two- ply labels are an excellent choice. Two-ply labels are one of the most popular and most frequently used types of label in food and beverage, cosmetic and pharmaceutical companies. They are ideally suited to integrate extensive product information, or as information carriers in shipping and storage. Two-ply labels are also particularly effective in promotions for example, as a carrier of advertising messages, codes or sweepstakes, for they offer the option of responding.
Peel and Read Label
Today labels have to shoulder new formats in order to accommodate manufacturers' demands for increased ‘on pack’ information, one way to include additional or unsightly detail is with the help of peel and read label construction.
A peel and read label is a multi-page label used as a product label with additional values. Multi-page peel and read is a versatile product, which enables more room on-pack for information. This technology is especially useful for promotions, Food Information Regulations and for when a brand wishes to streamline or minimize packaging design without losing vital communication space.